He sells across several platforms, using his Instagram to rent pieces out to stylists for photo shoots and red-carpet events. “It’s like Instagram, but for selling,” says Perez, who focuses on curating a consistent aesthetic and marketing her shop on social media platforms like TikTok.Ĭastillo grew his business by catering to a very specific market: vintage designer collectors, specifically for Moschino and Chanel. Finding your niche and building a loyal following is essential to long-term success on a resale platform. The most successful online resellers have one thing in common: a strong personal brand.
PayPal, which integrates with Depop, Poshmark and eBay, charges another 3.49% plus 49 cents per transaction for payment processing. Depop takes 10% of every sale and eBay takes 15% Poshmark takes $2.95 for items under $15 and 20% for items over $15. Online resale platforms charge commission fees, plus additional fees for shipping through the platform or accepting payments through a processor like PayPal. Yes, you can set your prices - but there are a few overhead costs to factor in.
Top-notch sellers have to learn to take eye-catching photos, understand shipping rates, negotiate over text, and research brands and trends to make the most of their inventory. “It takes a lot of time and dedication,” says Castillo. According to Depop, sellers who list consistently - around 15 items per week - sell more over time. Communicating clearly with first-time buyers is essential: “If you don’t build that relationship, then you won’t get sales and returning customers,” she adds.Īlthough you have control over the prices, reselling online takes much more time and energy than selling to consignment stores.